Employer Branding - For small- and medium-sized companies too?
Medium-sized employers need to do more in promoting themselves. According to a recent survey, skills shortages are being exacerbated by systematic shortcomings in employer marketing. But this is just where the opportunities in the competition for top talent are to be found.
Skill shortages are weighing heavily on Europe as a business location. That is why employer branding is becoming increasingly important, particularly for medium-sized companies.
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The Ideal Recruitment Workflow: find the best candidates - and save time
Small and medium-sized companies in particular are having to cope with ever higher levels of staff turnover. This not only results in higher costs for the employer, but can lower staff morale within teams as well. Above all it means increasing pressure on HR departments. In this situation it is not only necessary to provide a replacement as soon as possible, but also to ensure that the new employee remains loyal to the company for as long as possible.
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HR Glossary: Search Engine Optimisation (SEO)
Search engine optimisation is part of search engine marketing (SEM) and refers to on-going improvements made to a website in respect of relevant search terms (keywords) for generic search engines such as Google or Bing. The aim is to improve the website's long-term ranking.
Search engines evaluate the contents and relevance of websites using algorithms.
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3 Ways to Cut Through the Inbox and Connect with Candidates
I know the “kids” say email is dead, but don’t believe the hype.
Email is the primary communication vehicle in the corporate world, and it’s still the primary communication vehicle with which to connect with candidates. (Well, it’s second best to the good old telephone.)
The sales and marketing industries have almost single-handedly killed email with the unlimited junk email we receive
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How to make your career website really stand out from the competition - 10 tips
Why is a good and effective career website so important? Because it's important to your candidates. For curious jobseekers, you career site is the first port of call in the internet. It is also the only place where you can say exactly what you want, in order to attract applicants to your company and its vacancies.
In our check list, we have put together 10 tips on how an effective career website can help you attract the attention of jobseekers.
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Employee Engagement: What Not to Do
It’s no secret that a more engaged workforce is a more successful and productive workforce. Still, promoting and increasing employee engagement can be one of the trickiest goals for many organisations to accomplish.
Here are some common mistakes employers make that can be harmful to employee engagement.
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How a good job advert can reduce time-to-hire
Never underestimate the importance of a job posting. It is a crucial part of the employer brand and strongly influences the candidate experience with your organisation.
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HR Glossary: Corporate Culture
Corporate culture refers to specific organisational norms, values and attitudes shared by all members of the organisation. It has an impact on any activities the organisation undertakes, as well as on the behaviour of members of the organisation itself (managers & staff).
Corporate culture can be divided into two levels: values, norms and attitudes belonging to the underlying structure (key assumptions);
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Check list: How to write effective job adverts
75 percent of candidates say that the layout of a job advert and the impression it creates significantly influence their decision to apply - this was one of the findings in a CareerBuilder survey. The job advert is often the first point of contact that a candidate has with a company, and is therefore of great importance to job seekers. It is also an ideal opportunity for you, as an employer
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