Corporate culture refers to specific organisational norms, values and attitudes shared by all members of the organisation. It has an impact on any activities the organisation undertakes, as well as on the behaviour of members of the organisation itself (managers & staff).
Corporate culture can be divided into two levels: values, norms and attitudes belonging to the underlying structure (key assumptions); and the superficial structure describing behaviours that are visible externally and which can be proactively changed (communication with customers and suppliers, use of technology, office design, logos, rituals etc.).
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