HR Glossary: Keywords
Keywords are words and phrases entered in the search fields of search engines by internet users - with the aim of finding exactly the information required. The more exact the chosen search string is, the more relevant the search results are expected to be.
For recruiters and HR professionals, keywords are important for optimising
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HR Glossary: Search Engine Optimisation (SEO)
Search engine optimisation is part of search engine marketing (SEM) and refers to on-going improvements made to a website in respect of relevant search terms (keywords) for generic search engines such as Google or Bing. The aim is to improve the website's long-term ranking.
Search engines evaluate the contents and relevance of websites using algorithms.
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How to make your career website really stand out from the competition - 10 tips
Why is a good and effective career website so important? Because it's important to your candidates. For curious jobseekers, you career site is the first port of call in the internet. It is also the only place where you can say exactly what you want, in order to attract applicants to your company and its vacancies.
In our check list, we have put together 10 tips on how an effective career website can help you attract the attention of jobseekers.
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HR Glossary: Job Site
A job site is an online job platform on which a large number of company job adverts are published. But print media often features classified job vacancies as well, which are increasingly also made available online. Whilst job adverts on online platforms are accessible globally, print media normally only publishes local job adverts. There are so-called 'generalist' job sites that cover all industries and jobs
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How to get the most out of your advertising budget
As far as the clever distribution of job adverts is concerned, most recruiters are faced with the problem that, although they would like to try new channels, they don't have time for it. Even when they do, they still have difficulty identifying where the best candidates come from. Because the performance of the various channels often also depends on the type of vacancy to be filled.
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How mobile recruitment strengthens your employer brand
At least 8 percent of candidates find applying for jobs on a mobile device tedious – as shown by the current Candidate Behaviour Survey from CareerBuilder. If these candidates are unable to find the right information, or apply for a job with just a few clicks, you are very likely to lose them. And in view of the ever increasing shortage of suitably qualified people, companies can no longer afford this.
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Career Sites: 10 things you can learn from your competitors
Company career sites are one of the first - and most popular - points of contact for job applicants. They therefore assume a key function in the recruitment process. The first impression that candidates get of your company, your employer brand and your company culture can be a determining factor in whether they decide to apply for a vacancy or not. An attractive career website and correct marketing of your own employer
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Google website ranking: Mobile optimisation to gain in importance
Is your career website optimised for job searches via smartphones and tablets? If not, this piece of news may give you cause for panic. Because Google has announced that, from 21.04.2015, websites that are not optimised for mobile devices will be officially ranked as 'less relevant' in searches using mobile devices. This means they will no longer appear in the top listings, but significantly lower down.
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Mobile recruitment: Responsive Design – a MUST for career sites
It’s OK if you’re not keeping up with today’s trendiest hairstyles or the latest celebrity gym trends. But when it comes to keeping your career site competitive, you can’t afford not to sit up and pay attention.
Everybody knows that integrating mobile recruitment into your overall recruitment strategy is an absolute must. Why? Consider that more than half of Internet usage today comes from mobile devices, and that number is only
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