It’s OK if you’re not keeping up with today’s trendiest hairstyles or the latest celebrity gym trends. But when it comes to keeping your career site competitive, you can’t afford not to sit up and pay attention.
Everybody knows that integrating mobile recruitment into your overall recruitment strategy is an absolute must. Why? Consider that more than half of Internet usage today comes from mobile devices, and that number is only projected to increase.
This has brought about a real need for career sites — yes, including yours — to be better across ALL platforms. When we studied job seeker behavior, we found that the vast majority (83 percent) use a company’s career site as their primary research tool and destination to take action.
So regardless of the device job seekers are using, they should be able to take action on your career site.
What's the best approach for your career site?
Drumroll, please … the answer is responsive design.
Responsive design means building websites where the pages adjust to provide an optimal experience based on the size of your browser.
What’s the difference between a mobile site and responsive design? A mobile site is separate from your main site and users are redirected to it when they visit your site on a mobile device. A responsive site, however, is a one that “responds” to the browser size and adjusts the content accordingly.
So why is responsive design a must for your career site? In a nutshell, you only need to have one platform.
- If you have a mobile dedicated site and a desktop career site, that’s two platforms that you need to monitor, update and manage. If you use responsive design, you have only one platform for all devices, which (by our math) is quite a bit easier to maintain.
- Google prefers responsive design for SEO best practices because it’s just one site to index — not to mention, it represents a more engaging experience for the user.
- Responsive design has come a long way and is capable of doing just about anything a dedicated mobile site could do.
- If you have a dedicated mobile site and a desktop site, your site will not be optimized for tablet use. Responsive design, on the other hand, covers all three because it’s configured based on browser size. In plain English, that just means that as technology continues to evolve and the screen sizes of mobile devices change, you won’t need to worry about your career site not adapting.
Image: © Maridav - Shutterstock.com