Social recruiting refers to recruitment via social networks (social media). HR professionals can use social media channels such as LinkedIn, Twitter and Facebook for networking with potential employees. A distinction can be made between two approaches: actively talking to candidates via a social network (social distribution); and the passive placing of marketing campaigns (social profiling). Social distribution is used not only for approaching potential applicants, but also for employer branding. It involves companies or recruitment agencies contacting people directly via their social media profiles and inviting them to either apply for a vacancy themselves, or forward it to friends and acquaintances. Social profiling is used for passively approaching interesting people who are not actively looking for a new challenge - for example through advertising banners in social media. By enhancing their profiles with appropriate key words, candidates can improve their chances of being found and approached by suitable employers.
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