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Posted by CareerBuilder UK on 26 February 2016 in Recruiter Advice, Candidate Attraction, Job Ads | No Comment

JobAdvertising_snippets_UK_well-crafted-1.pngAs the first point of contact most candidates have with a potential employer, a job posting can make or break a candidates’ impression of a company.

While job postings on online job boards are the number one resource job candidates use to find out about open positions, according to a 2012 study, it doesn’t mean that simply posting a job on a job board will guarantee applications. Surprising as it may sound, what you say in a job posting – and how you say it – matters significantly.

In fact, in a recent CareerBuilder survey, 75 percent of job seekers reported that the look and feel of a posting influences their decision to apply.

The challenge with creating any job posting is finding a way to maximize what small amount of space you have in order to “sell” your company to a prospective applicant. After all, most applicants are probably skimming your job posting for relevant keywords – at best.

This e-book will give you the help you need to craft your CareerBuilder Job Postings to more efficiently attract qualified, relevant candidates and compel them to apply to your open positions.

Download E-Book