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Posted by CareerBuilder UK on 1 March 2016 in Recruiter Advice, Candidate Attraction, Job Ads | No Comment

job-ad_march2016-843x474_356138993.jpgThere are a lot of things you may not actually need this year. But when it comes to your recruitment plans, you’d be remiss to leave job postings out of the mix. Job postings aren’t just a reliable staple for finding candidates – they’re an essential and growing part of the job search for people actively or passively looking for a new job right this minute.

Here are three ways job postings will help your business move the needle this year:

  1. 1. Find the right candidates faster.

Everyone benefits from a well-written Job Posting. Job candidates benefit because they have the knowledge to better determine if this is a position for which they would like to apply. You and your company benefit because the detail you provided in your Job Posting will help you receive only resumes from more relevant, higher potential candidates. In the end, a well-crafted Job Posting can help you reduce your time to hire and save money in the process.

So whatever you do, never write a job posting to appeal to a broad range of candidates. Have your specific, ideal candidate in mind and write the Job Posting to match that person’s attributes, skills and experience. For instance, if you are looking for a CPA with five plus years of experience and an MBA in finance, stat it in the Job Posting. This practice effectively weeds out the candidates who do not meet your needs, and leaves you with more relevant candidates who meet your core requirements.

2. Showcase your employment brand.

Job postings give you an opportunity to not only share and highlight your employer brand, but also to tell a compelling story that resonates with jobseekers so much that they can’t not take the next step with you. Your brand, and your company, isn’t going to be right for everyone – and that’s a good thing: You want the right people, not everyone.

This is why it’s so important that you clearly communicate through your job description and brand story not only job-specific information, but also information about company culture, benefits and what makes your employees tick. Great job candidates read job descriptions, and they demand transparency.

With candidates using multiple sources to conduct extensive job and career research before they even apply to jobs, it’s clear they’re not taking the job search lightly – and neither should you. CareerBuilder’s job postings can be an extremely effective way to draw in more of the right people and convert them to applicants.

A great employment brand, showcased through your job postings, will also help you remarket and re-engage candidates to your organisation and your jobs, which brings us to the next benefit of job postings in 2016.

3. Create a thriving pipeline of talent at your organisation.

You wouldn’t join a social network without any members, so why would you use recruitment software like a talent network without any members?

In order for your recruitment software to work and work well, logic follows that you first need a steady flow of qualified applicants to your job postings. Getting these applicants to your job postings fuels your sourcing and recruitment software by creating a pipeline of qualified candidates to help you decrease time to hire and increase your return on investment.

Talent networks and communities will help you connect with candidates on a deeper level and keep them engaged with your organisation and opportunities, and enjoy a positive job search experience with you (that they’ll tell others about too). Job postings will help you get you the candidates you need in the first place.

You want to learn more about how to attract the right candidates with your job ads? Our free e-book will help you write postings that work!

Download E-Book 

Image: © garajstock - Shutterstock.com