Keywords are words and phrases entered in the search fields of search engines by internet users - with the aim of finding exactly the information required. The more exact the chosen search string is, the more relevant the search results are expected to be.
For recruiters and HR professionals, keywords are important for optimising the company's own career website. Search engine optimisation should include making sure that the career site, job postings and other information contain keywords that potential applicants are likely to use in their searches. This will improve your chances of appearing in the list of search engine results - and ultimately attract more candidates to your company.
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