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Posted by CareerBuilder UK on 14 January 2016 in HR Glossary, Candidate Attraction, Job Ads | No Comment

HR-Glossary_J-2.jpgA job advertisement is a company internal or external announcement of a vacancy. It is the first step in a company's recruitment process.

A job advertisement includes the job title and a detailed description of the position. For HR professionals and recruiters, the job advert is also the first opportunity to present a positive employer brand, convince potential applicants of the company and the job, and create a positive candidate experience.

Although external job adverts are mainly posted on online job boards and the company's own career website, they may also published in print media.

A good job advertisement includes the following elements:

  • Information about the company and employer brand
  • Start date
  • Detailed description of the tasks the new employee has to perform, usually as bullet points.
  • Job profile for the specific position
  • An idea of company culture, area of work and the opportunities for career development
  • What the employee is expected to achieve
  • Application documents required
  • Contact person and contact details

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